Question- What are the challenges in B2B e-commerce?

Ans.

Challenges in B2B
e-commerce

Following are the challenges in B2B e-commerce:hauhan-

1. Impossibility of Real Life Demonstration : If buyers are purchasing products online, they have a hard time deciding how the product will look in real life, whether their customers will like it or not, with individual customers, they face questions about whether it will serve their purpose or not, etc. So to clear this dilemma of 'to buy or not to buy here are some suggestions--

(i) Write a complete description of the product on the website.

(ii) Don't make any false claims regarding the products, because it, will lead to disappointed customers. So do good research about the products and mention the features which the product claims to fulfill.

(iii) Keep a review section. Let buyers of the products come back and put up a product review. This will help you in turn about how the product is working out for your websites as well as your customers.

(iv) Upload Realistic Pictures of Products on the Website : Try using natural light with white backgrounds for photos. Provide a 360-degree view of the product.

(v) Mention all the terms and conditions for returning a product and make the entire process of return and refund easy and fast.

2. Problem in Managing Different Type of Products : One of the biggest challenges faced by firms is to manage different type of products under one parent company. Since e-Commerce platforms are used to sell diverse categories of goods, sometimes things might get mixed up. The best solution is to come up with microsites within the main site for each unique department.

3. Customer Specific Pricing : Trust and long-term partnership between two firms are based on certain fundamentals of the trade. When you treat fresh customers and loyal customers the same way, you are providing your valuable customers with a reason to break the bond with you and deal with someone else. Thus, here are some tips you can follow-

(i) Online portals must be incorporated into contract and pricing logic to automatically manage price according to the customer.

(ii) The same goes for customers buying a minimal quantity and those buying in bulk. Those ordering in huge quantity should be provided with discount coupons.

(iii) Send your loyal customers discount coupons via e-mails or messages. This will encourage your customers to stick with your business.

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