Question- What are the characteristics of E-Commerce?

Ans.

Characteristics of E-Commerce- These are as under-

1. Exchange of Digitized information between firms or Individuals : The information exchange can represent communication between two parties, coordination of the flow of products or services, or transmission of the electronic order. These exchanges are done between firms or individuals.

2. Intra and inter-organizational Activities : The scope of e- commerce includes all electronically, based intra and inter-organizational activities that support market place exchanges.

3. Technology-mediated relationship : E-Commerce focuses on moving away from the simply technology-enabled transaction to a technology - mediated relationship. The transaction is mediated largely by technology. The place where buyers and sellers meet to transact is moving from the physical- world "marketplace" to the virtual-world "marketplace". Hence, the success of the business rests on screens and machines in managing customers.

4. Technology-enabled Transactions: E-Commerce is about technology-enabled transactions. The use of Internet browsers in the WWW is the best known of these technology-enabled customer interfaces. Other interfaces like electronic data interchange between business-to-business partners and electronic banking by phone also fall in the general category of e-commerce.

5. Some other characteristics : Following are also characteristics of E-commerce:

E-Commerce is a new marketing channel.

E-Commerce is a transaction medium server covering the whole world.

It is an ability to provide information on demand.

E-Commerce technologies reduce information collection, storage, communication and processing costs.

E-Commerce leads to personalization by targeting their marketing messages to specific individuals.

E-Commerce leads to Customization. By changing the product or service based on user's preference.

E-Commerce is a storage of large amounts of information at virtual locations.

E-Commerce is a powerful means of searching, organizing, and disseminating information.

E-Commerce allows for two-ways communication between merchants and consumer.

...Prev | Next...