Question- What are the challenges or problems of travel and tourism industry?

Ans.

Challenges or Problems of
Travel and Tourism Industry

These are as under-

1. Tourists behaviour is changing and due to e-commerce they swap agency in few minutes if they are not happy with service provider. To adapt e-commerce by travel company, it has to focus on its services, product availability, special offers, personalized information, which are important factors that consumers search on web for the product. Consumers these days are far more demanding and want convenience, speed and a seamless buying experience. Customers expect the same service, same treatment as offered by travel agencies through their outlet or through the web. Different customers have different ways of surfing Internet as per their level of Internet knowledge.

2. Virtual tour enables tourists to become more confident about their trip, they can choose the destination which them more satisfaction rather than booking the product through the traditional way. Website should provide virtual tour of the destination. Virtual tour means description of the destination through audio and visual mode by sharing videos, photo, destination details with pictures, etc. Virtual tour attracts customers as it gives a realistic picture of the destination, hotel details etc.

3. Due to major change in technology, Internet, mobile and handheld portals, consumers access the Internet for travel planning and companies have to grasp these technologies and move as per the change in technology. It is expensive and needs skilled human resource manpower. Some countries have weak information technology structure.

4. Travel and tourism companies can try to capture a part of the traditional travel agent client market by focusing on different advertisement, emphasizing online agent's knowledge. The challenge is determining how a website can exude trust and good service.

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