Question- Who are the main participants in E-commerce?

Ans.

Main Participants in E-commerce

Main Participants in electronic commerce are as follows-

1. Internet Service Providers : Internet services providers have linkages to an international gateway and has further linkages to a local service provider,

2. E-solutions providers : E-solutions Providers are companies providing end to end solutions to clients wanting to use the web in a significant way. This involves designing a website, setting up performance parameters, setting up security and redundancy back ups.

3. Content Providers : Content providers are participants which generate valuable content information which when posted on the net at >opular sites has huge reference value. This is a very lucrative area because e- commerce sites want to provide depth in content.

4. Web hosting services : A business firm which sets up its website s not able to maintain and update the same on a regular basis. This is more because web site development and updation is a highly technical and creative ctivity. The biggest test of web hosting comes when there is huge increase in che number of visitors and the server is not able to take the load. Thus visitors have to wait for connections.

5. Payment Gateways : Payment gateways are financial intermediaries similar to MasterCard which take care of settlement of e- commerce transactions. A payment gateway can be setup by a bank. It needs software which is linked to customers and suppliers. A typical E-commerce transaction consists of bill presentment and settlement.

6. E-commerce service providers : E-commerce shopping sites provide for anything on the web. These sites usually have a back end sourcing center which takes care of order fulfilment and negotiate with sellers for huge discounts on catelogue prices. These business firms provide third party services for small companies which do not want to spend a huge amount on setting up a site.

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