The book has been written for B.Com. students as per UGC syllabus as adopted by various Indian Universities

Contents

1. Introduction To International Marketing ... 1-15
2. International Marketing Environment ... 16-32
3. Identifying And Selecting Foreign Market ... 33-40
4. Foreign Market Entry Modes ... 41-60
5. Product Designing And Standardisation Vs. Adaption ... 61-77
6. Branding ... 78-91
7. Packaging And Labelling ... 92-104
8. Quality Issues And After Sales Service ... 105-115
9. International Pricing ... 116-141
10. International Price Quotations ... 142–151
11. Payment Terms And Methods Of Payment ... 152-170
12. Promotion Of Products And Services Abroad ... 171-184
13. Advertising Abroad ... 185–204
14. Personal Selling, Trade-Fair And Exhibitions ... 205–219
15. International Channels Of Distribution ... 220-240
16. Selection And Appointment Of Foreign Sales Agent ... 241-246
17. Marketing Mix ... 247-252
18. Logistics Decision ... 252-260
19. Export Policy And Practices In India ... 261-273
20. Trends In India's Foreign Trade ... 274-285
21. Steps In Starting Export Business ... 286-293
22. Export Finance ... 294-305